The theory is that the Jarret company is slightly a ruse. That it is created to provide TNA with competition. So that TNA will have a level, non-WWE opponent that it can compete with for talent.
The idea being that fans would want to see the two companies compete against each other - and since they're not the WWE they can (if they wanted to) namedrop each other, or even run inter-promotion shows.
Idea taken from here: http://www.tnasylum.com/2014/03/how-jeff-jarretts-company-could-be-best.html
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I've noticed a lot of people, including Dixie still follow Jarrett on Twitter and Kevin Sullivan is one of JJ's fed producer, he produced TNA up until Jarrett left. Their seems like their will be a new fed, but possibly it's just a secret off-shoot TNA so they have "competition".
The idea being that fans would want to see the two companies compete against each other - and since they're not the WWE they can (if they wanted to) namedrop each other, or even run inter-promotion shows.
Idea taken from here: http://www.tnasylum.com/2014/03/how-jeff-jarretts-company-could-be-best.html
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I've noticed a lot of people, including Dixie still follow Jarrett on Twitter and Kevin Sullivan is one of JJ's fed producer, he produced TNA up until Jarrett left. Their seems like their will be a new fed, but possibly it's just a secret off-shoot TNA so they have "competition".