The announcement was made via a Youtube video that was released upon the end of a countdown clock that the company quietly placed on their website and on the social media of a number of executives.
POP TV will become the fourth home for the Impact Wrestling series in the United States. The series, then one hour in length, debuted in June 2004 on FOX Sports after the promotion dropped it's initial business plan of weekly Wednesday night PPV events. Impact debuted on SpikeTV in October 2005 and went from a late night weekend event to a two hour primetime series, ending in December 2014.
After TNA and Spike parted ways, Impact debuted in January 2015 on Destination America with TNA President Dixie Carter at the time presenting the move as something that would allow the promotion to grow beyond just having a two hour TV series. While the partnership initially saw additional programming for TNA, within months that had withered away and TNA ended up being odd man out on a secondary network that building around supernatural and cryptozoological mystery programming.
The move will be an immediate positive one for the series as POP TV is available in 75,255,000 homes via cable and satellite providers, far more then Destination America. DA is available in 57,238,000 homes via the same providers but in many cases was on secondary and paid tiers.
PWInsider.com first reported POP TV was one of the prime candidates for Impact Wrestling in the PWInsider Elite section, which you can subscribe to by clicking here.
official press release
LOS ANGELES, CALIF. – Nov. 19, 2015 – Get ready for #ImpactOnPop. Pop, a network that celebrates the excitement of being a fan, will soon become the exclusive U.S. television home of IMPACT WRESTLING, the hard-hitting, high-flying global sports sensation enjoyed by millions of fans around the world.
Pop will premiere IMPACT WRESTLING with a live two-hour, action-packed broadcast on Tuesday, Jan. 5, 2016, and the show will continue to air every Tuesday night at 9:00 PM, ET/PT. The show features some of the biggest stars in professional wrestling, including Jeff and Matt Hardy, EC3, Kurt Angle, Bobby Lashley, The Wolves, Eric Young, Tigre Uno and Gail Kim.
“Wrestling has been a fan-fueled staple since the ‘50s, and continues to be some of the most-watched appointment television today. The die-hard fandom and extraordinary passion surrounding IMPACT WRESTLING captures the spirit of Pop as a network that celebrates fan-driven entertainment and excitement,” said Brad Schwartz, President of Pop. “We’re committed to this new partnership and psyched to bring the show’s loyal fans a dedicated night to watch their favorite show on Pop every week.”
IMPACT WRESTLING is a strong global brand seen on networks in more than 120 countries around the world and broadcast in 17 languages. Its fans are some of the most devoted and socially active in sports, with more than 15 million aggregated social media followers and nearly 700 million video views on YouTube, making it the seventh-most-viewed sports channel, ahead of MLB®, NHL®, MLS® and FIFATV®.
“Pop’s enthusiasm for our partnership and the network’s fan focus is a perfect fit for our company,” said TNA President Dixie Carter. “Wresting has always been at the forefront of pop culture with the most passionate, loyal fan base. We’re thrilled to be in business with Pop and to bring IMPACT WRESTLING to more than 80 million homes."